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Governments across the Indo-Pacific region are seeking solutions in several key sectors, including agri-business, clean technologies, information and communications technologies, infrastructure, and more. With billions in government-led projects and initiatives, Canadian businesses can capitalize on these opportunities by providing innovative products and services. However, expanding internationally, especially in government procurement, presents its own set of challenges—timely responses, complex regulations, and contract negotiations.
Join Claude Gendron, Director of Customer Acquisition and Outreach at CCC, as he discusses how CCC helps Canadian businesses navigate these challenges and secure contracts with Indo-Pacific governments. From business proposal to contract completion, CCC provides comprehensive support to ensure Canadian companies can successfully engage with foreign government buyers.
Key takeaways:
- Who is CCC and what programs are available for Canadian businesses and their government customers
- Where to find opportunities with governments in the Indo-Pacific region
- How to get started
Who should attend:
- Canadian exporters offering solutions to all levels of governments in agri-business, clean technologies, information and communications technologies, infrastructure, and other key sectors
- Businesses currently engaged in or seeking to sell to government buyers
- Companies planning to expand into Indo-Pacific markets by selling to foreign governments
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About the presenter:
Claude Gendron is a seasoned professional with extensive expertise in international trade and customer acquisition, currently the Director of Customer Acquisition and Outreach at the Canadian Commercial Corporation (CCC).
With a career spanning over 23 years with the Government of Canada, including 14 years at Global Affairs Canada, where he held several roles in international trade and security, Claude has developed a deep understanding of global markets and client needs.
Claude holds master’s degrees from Harvard University and HEC Montréal and has completed executive training with MIT Sloan School of Management and Yale School of Management. This diverse educational background equips him with a solid foundation in business management and international relations, allowing him to navigate complex challenges in the field effectively.
At CCC, Claude is crucial in driving customer engagement and expanding the organization’s outreach efforts to support Canadian businesses across Canada in securing international contracts. His approach emphasizes building strong relationships and fostering collaboration with various stakeholders, including government entities and industry partners.
